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Understanding Business (12th edition) – PDF – eTextBook

Product details

  • Authors: William G Nickels, James McHugh, Susan McHugh
  • File Size: 105 MB
  • Format: PDF
  • Length: 736 pages
  • Publisher: McGraw-Hill Education; 12th edition
  • Date: February 2, 2018
  • Language: English
  • ASIN: B079329WLM
  • ISBN-10: 126021110X
  • ISBN-13: 9781260211108

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About The Author

James McHugh

Professor James McHugh is an associate professor of business at St. Louis Community College. James teaches several sections of introduction to business, and has been for twenty years. He holds an M.B.A. and has broad experience in both business and education. McHugh has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh

Susan McHugh

Dr. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, McHugh consults in both training and curriculum development. Not only is she a co-author on UB5/e., Susan also developed the integrated teaching and learning system.

William Nickels

William Nickels

Dr. William Nickels is professor emeritus of business at the University of Maryland, College Park. He has over thirty five years’ experience teaching undergraduate and graduate business courses, including introductory courses in marketing, business, and promotion. He has won the Outstanding Teacher on Campus Award 4 times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications textbook and 2 marketing principles textbooks in addition to many articles in business publications. He has taught many seminars to business people on subjects such as marketing, non-business marketing, power communications, and stress and life management.

Understanding Business 12th edition by William Nickels, James McHugh and Susan McHugh has long been The Gold Standard and preeminent teaching and learning experience ever created for Introduction to Business. Our diverse and experienced authors and long-tenured editorial team have, by listening to you, have created an amazing product that meets the needs of nearly all classrooms, no matter the  teaching modality, the size, or learning objectives. The content is unmatched in currency, breadth, and relevancy, and is presented in an extremely readable format for school and college students with all learning styles. A wealth of supporting technology engages business students, furthers understanding, enriches learning,and simplifies instructors’ assessment processes. Course supplements tightly align with chapter concepts and include strategies that enhance retention, making instructors and teachers of all experience levels Grade-A rock stars. And unparalleled support from our digital faculty consultants helps ensure you and your business students benefit from the full experience of what is now the gold standard in Introduction to Business classes.
Understanding Business 12e by Nickels/McHugh/McHugh does more than teach ― it creates scollege tudents prepared to impact the world.

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