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The 22 Immutable Laws of Marketing – Al Ries and Jack Trout

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[Read by David Drummond]

About the Authors

Jack Trout is president of Trout & Partners, a marketing agency with offices in 13 international locations and a client listing that includes AT&T, Merrill Lynch, Sears, IB  and different Fortune 500 corporations. He was the first to popularize the concept of ”positioning” products in the minds of customers. He’s a sought-after speaker and the writer of numerous marketing books, including Differentiate or Die, In Search of the Obvious, Repositioning, and many others.

  • Audio Length: ~ 3 hrs
  • File Format: mp3
  • Version: Unabridged
  • Audio Release Date: April 22, 2014
  • Language: English
  • Publisher: HarperCollins Publishers and Blackstone Audio; Unabridged edition (22nd April, 2014)
  • Language: English
  • ISBN-10: 1483006026
  • ISBN-13: 978-1483006024
  • ASIN: B00J4O6TO4

 

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