Former New York Times reporter Kurtzman, who has written seven previous books on the markets, big business, currencies, and the economy, is also founding editor of Strategy and Business and editor of Harvard Business Review. Here he has assembled some thoughts from the best minds in business into a practical resource for solving problems and generating new ideas. The more than 35 contributors include Dean Kamen, the inventor of the Segway human transportation device, who talks about how new technology becomes significant only when it turns into the Big Idea, which happens when people start doing something they’ve never done before and find they can’t live without it. The 1980s bond king Michael Milken discusses how corporate finance is more an art than a science; journalist Victoria Griffith has two articles–one discusses how biotechnology companies innovate, the other the implications of electronic communication within organizations; and, finally, Sam Hill brings his unique perspective on branding to the table. All the pieces are both pointed and concise. David Siegfried
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From the Inside Flap
The best minds in business at your service
MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example:- Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs.
– The profit zone and how to tell if a business is in one.
– The skill of turning an idea or invention into a product that solves a problem for a market.
– Merging the need of business to produce and grow with the environment so they are both sustained.
– The latest thinking in marketing about branding, pricing, reversing a product?s life cycle, and turning what has become a commodity into a specialty.
– And much more. –This text refers to an out of print or unavailable edition of this title.
About the Author
JOEL KURTZMAN is chairman of the Kurtzman Group, a research and consulting firm that focuses on issues relating to knowledge management, strategy, economic development, global risk, governance, and thought leadership. Earlier in his career he was a New York Times reporter and editor, an editor of Harvard Business Review, the founder of strategy+business magazine, and a senior partner for thought leadership and innovation at PricewaterhouseCoopers.