Introduce the latest developments in online business with the cutting-edge coverage, actual business cases, real examples, and hands-on applications found in the market-leading Electronic Commerce12th edition by the acclaimed author Gary Schneider. This latest edition provides comprehensive coverage of up-to-the-minute technologies, emerging strategies, and the latest market developments. College Students gain an understanding of the dynamics within this fast-paced industry as the textbook balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of India, Brazil and China and examines the role of social media and technology-enabled outsourcing, online marketing strategies, and online payment processing systems. New “Learning From Failure” features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis forcase discussions, class presentations, and extended written assignments.
Electronic Commerce (12th Edition) by Gary Schneider – eTextBook
- Author: Gary Schneider
- Length: 17 MB
- File Size: 624 pages
- Format: PDF
- Publisher: Cengage Learning; 12th edition
- Date: February 26, 2016
- Language: English
- ASIN: B01C5Z6RBI
- ISBN-10: 1305867815
- ISBN-13: 9781305867819
About The Author
Dr. Gary Schneider is a Professor of Accounting in the College of Business at California State University Monterey Bay. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA in accounting from Xavier University, and a BA in economics from the University of Cincinnati. His prior academic appointments include the Quinnipiac University, the University of Tennessee, University of Cincinnati, Xavier University, and the University of San Diego. He has taught database design, accounting systems, management accounting, electronic commerce, auditing,managerial decision making, supply chain management, cost accounting, and a number of other business courses. At Quinnipiac University, he served as Chair of the Accounting Department; at the University of San Diego, Gary served as academic director of the school’s graduate programs in electronic commerce and information systems. He has won several teaching awards, including the University of San Diego Graduate Business Students Association’s Professor of the Year award in 2001.
Schneider has written 9 books and more than a hundred research papers on a variety of information systems, accounting, and management topics. His books have been published in more than sixty editions and versions, including Korean, French, Chinese, Italian, and Spanish translations. Schneider's research has been funded by the Irvine Foundation and the U.S. Office of Naval Research. His work has appeared in a number of journals, including the Journal of Information Systems, Interfaces, the Information Systems Audit & Control Journal, Accounting Horizons, and Issues in Accounting Education. Gary has also served as editor of the Accounting Systems and Technology Reporter and the Business Studies Journal and others.
Dr. Schneider has lectured at universities and businesses throughout Europe, the United States, South America, and Asia. He has provided consulting and training services to a number of major clients, including Gateway, Honeywell, Gartner, the National Science Foundation, Qualcomm, and the U.S. Department of Commerce. In 1999, he was named a Fellow of the Gartner Institute. In 2002, the University of San Diego awarded him the Clarence Steber Professorship. In 2008, Quinnipiac University named him the William S. Perlroth Professor of Accounting and he won the University’s Outstanding Faculty Scholar award in 2012. He was named a Distinguished Visiting Professor in 2013 by the Instituto Tecnológico y de Estudios Superiores de Monterrey Campus Guadalajara. Gary is a licensed CPA in Ohio, where he practiced public accounting for fourteen years